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Learn great ways to save money and increase productivity.

Learn Great Ways to Save Money and Increase Productivity

Find New Ways to Get More Traffic to Your Website and Blog

Find New Ways to Get More Traffic to Your Website and Blog

Build Your Business Brilliantly!  See How to Put it All Together!

Build Your Business Brilliantly! See How to Put it All Together!

Why a Newsletter is a Critical Component to Boosting Your Sales

Why You Need a NewsletterA newsletter is a critical component to boosting your sales for several reasons.

  • Cost - You can get low cost and no cost newsletters from several online sources that contain built-in content or you can build your own.
  • Up-to-Date Information - You keep your contacts updated about what's going on in your company and target market.

Here's four crucial things to consider when creating your newsletter:

  • Stay Focused on Your Readers - The contacts in your list are there because they have contacted you about your services at some point or have opted in via one of your online subscription forms.  To keep them interested and engaged in your newsletter, make sure that it contains information relative to your business.  For instance, as Realtors®, your newsletter should contain content that the average homeowner or home buyer would be interested in; market statistics, rent vs ownership, the value of using a real estate professional, new listings in their area, latest market statistics, etc.
  • Presentation Counts - Articles should be well written and content should be checked and double-checked for grammar and spelling.  Just like a holey t-shirt is never going to be classified as "business casual", a newsletter with misspelled words and improper grammar will never be considered professional.
  • Facts are Powerful - When writing an article, consider adding links to your fact's resource.  This can include trusted news outlets, online magazines, websites and your blog. This will add credibility to your newsletter and help your readers see that they can trust the information you've provided.  Bad and inacurate facts can result in many unsubscribes.
  • Not for Solitation Purposes - Be careful about using too much advertising on your newsletter.  A newsletter that is self-focused will be viewed as just another solicitation.  Consider any of the how-to webinars you've attended that turned out to be nothing more than a web-o-mercial.  I doubt you have attended any more webinars given by that particular company.  The best way to "sell" to your newsletter readers is by using a subtle approach.

Now that you know the critical things to consider when writing your newsletter, here's a few resources to help you easily get started.

Newsletters Article Information Resources

Newsletter Platforms

Happy Newslettering and Sales Increasing!

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Why a Newsletter is a Critical Component to Boosting Your Sales

Why You Need a NewsletterA newsletter is a critical component to boosting your sales for several reasons.

  • Cost - You can get low cost and no cost newsletters from several online sources that contain built-in content or you can build your own.
  • Up-to-Date Information - You keep your contacts updated about what's going on in your company and target market.

Here's four crucial things to consider when creating your newsletter:

  • Stay Focused on Your Readers - The contacts in your list are there because they have contacted you about your services at some point or have opted in via one of your online subscription forms.  To keep them interested and engaged in your newsletter, make sure that it contains information relative to your business.  For instance, as Realtors®, your newsletter should contain content that the average homeowner or home buyer would be interested in; market statistics, rent vs ownership, the value of using a real estate professional, new listings in their area, latest market statistics, etc.
  • Presentation Counts - Articles should be well written and content should be checked and double-checked for grammar and spelling.  Just like a holey t-shirt is never going to be classified as "business casual", a newsletter with misspelled words and improper grammar will never be considered professional.
  • Facts are Powerful - When writing an article, consider adding links to your fact's resource.  This can include trusted news outlets, online magazines, websites and your blog. This will add credibility to your newsletter and help your readers see that they can trust the information you've provided.  Bad and inacurate facts can result in many unsubscribes.
  • Not for Solitation Purposes - Be careful about using too much advertising on your newsletter.  A newsletter that is self-focused will be viewed as just another solicitation.  Consider any of the how-to webinars you've attended that turned out to be nothing more than a web-o-mercial.  I doubt you have attended any more webinars given by that particular company.  The best way to "sell" to your newsletter readers is by using a subtle approach.

Now that you know the critical things to consider when writing your newsletter, here's a few resources to help you easily get started.

Newsletters Article Information Resources

Newsletter Platforms

Happy Newslettering and Sales Increasing!

Pin ItFollow Me on Pinterest

Read More

What are Other Successful Realtors® Doing?

What do Successful Realtors do?As I was getting ready to write today's post, I got an email from a Realtor® who asked, "What are successful Realtors® doing?".  Great question!

Depending upon how long you've been a Realtor®, who your target market is and a few other factors, it's easy to get overwhelmed with finding the best Plan of Action to help you reach your business goals.  How many calls and emails have you received so far this month with promises of  the latest widget, gadget or secret that will propel you into Internet heaven and make everyone flock to you and your site?

The truth is, there are a lot of really good products and services available.  What we need first, though, is a plan that will address four of the cornerstones of getting people to notice and respond to you.

  • Lead Capture - We need to offer something interesting on our website, social media and other marketing materials.  Everyone offers a free market analysis. So, what can you offer that will stand out?  Make them want to leave their name, email address and phone number.  If you're not a writer, try checking sites like Realtor.com or Breakthrough Broker to see what products they have that you can use.
 
  • Less Talk – More Action – In other words, people don’t like to read anymore.  Sad fact but true.   They came to your site to see listings.  Then, if interest, they may want learn a little about your background to see if you have the credentials they feel best suit their needs.  They might utilize whatever interactive components you have and possibly read your blog.  Hopefully, they'll sign up for your listings alerts, newsletter or freebie.  Better yet, they'll contact you!
 
  • Drive Traffic – Search engine optimization and social media marketing are important but aren't the only ways to drive traffic.  Getting people to your site involves a combination of things:
    • Contact Management
    • Newsletters
    • Sending out blog blurbs to your list with links back to your post
    • Posting to social media sites
    • Online and offline advertising
    • Marketing
 
  • Mobile Responsive – Now that you have people going to your website, make sure they are able to view it.  Most people will be viewing your site via a handheld device.  So, take a look at how your site currently looks on your iPad or iPhone.   If it doesn’t show up in a mobile format, people will go away.  Mobile responsive is different than mobile-ready.  Mobile responsive sites will automatically format to a handheld device.  Mobile ready sites may just show up shrunken and impossible to read.

Successful Realtors are using a combination of all of the above and more.  It's all about getting people to you and then giving them what they're looking for.

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4 Essential Google Tools for Productivity and Online Dominance

Essential Google Tools for BusinessCan you even imagine the web without Google?  It's a dominant force in our everyday online lives and using Google tools can help you immensely with your online presence.  They offer a wide range of apps and services that increase productivity, too.  And, did I mention that most of these tools are free to the general public?

Here's a list of some of the free tools you can get to help with your productivity and online dominance:

  • Google Analytics - If you haven't already set up your website(s) on Google Analytics, you're missing a great opportunity to see what is working and what isn't on your sites.  You'll be able to run overview reports showing how many visitors you've had  during a specific period of time, where they're coming from, their page engagement, bounce rate and a lot more.
  • Google Apps - Google offers a large selection of apps for businesses.  Google apps are more than just Gmail and the Google Calendar.  Google also offers Google Drive for storing your file in the cloud,  Google Docs which allows you to create and share documents in real time
  • Quick Office - This Google app lets create and edit WORD docs, Excel and PowerPoint slides from your handheld device. Getting immediate access to your documents on your Android, iPad or iPhone frees you from having to be sitting at your PC.
  • Google+ Profile - Assuming you already have a Google + account, complete your profile with your contact information, photos and information about your real estate business.  Create links back to your website as well as the sites you are a contributor on such as Active Rain and your blog.  When you write a blog post, add a little blurb about it, add a link back to it and post.

There are so many more useful Google tools to help you be more productive get better online exposure.  And, since Google is the dominant search engine, it could pay dividends in the long run to use their products and services for your business.

Just for fun....If you're a foodie like me, you'll really enjoy Cooking with Google.  You can find recipes by typing either ingredients or categories into the search field.  Cooking with Google will instantly pull up tons of recipes for whatever recipes you're looking for.

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How to Organize Your Computer Files in Two Easy Steps

Spring Cleaning - Organizing Your Online FilesSpring has sprung and besides sending our minds into thoughts of warm weather and picnics, we also need to be thinking about organizing our online files.

Is there more clutter on your computer than in your office?  If you are constantly trying to find a file on your computer, it's definitely time to get organizedIt shouldn't take more than about 30 seconds to find the file you're looking for.

Here's two great tips for easily organizing files on your computer:

  • Create Folders - Get in the habit of creating folders on your computer for the various categories you use in your business.  These could be things like forms, presentations, clients, etc.  Then when you have a new form, presentation or whatever, you can immediately put it in the appropriate folder.
  • Create Sub-Folders - You may have a folder to which you have sub-categories.  Take presentations, for example.  Your main folder would be presentations and the sub-folders might be listing presentation, pre-listing presentation, buyer presentation, etc.

This process works great for photos and graphics, too.  Create a main folder for communities and sub-folders for individual communities in your market area.

The main thing to remember about your file organizing spring cleaning is that once you're organized, stay organized.  Otherwise, you'll find yourself getting frustrated and wasting time trying to find something instead of being outside enjoying the beautiful weather!

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How to Get Maximum Exposure for Your Content in 4 Easy Steps

How to Get Maximum Exposure for Your ArticlesDid you know that you can take one piece of content you've created and re-purpose it into many different ways?  Re-purposing is just another word for "reusing".  Reusing your content will save you tons of time and give you fantastic online exposure.  Here's a few tips for using the same content in a variety of ways.
  • Power Point Slides - This is one of the simplest ways to re-purpose your content.  By creating a slideshow using PowerPoint, you can highlight your content with photos, bullet points and text.  Using a script from your content, add your voice to the PowerPoint presentation using a program like Windows Media Player.  You can get it free on the Microsoft website if it didn't already come with your computer.  Upload your video to your YouTube channel and any other slideshow and video sites you belong to.  By saving your presentation in a PDF format, you also have a presentation in book form.  Now you have your original content, a slideshow, a video and a PDF presentation.
  • Write a Blog Post - From one article, you can break it up into two or three blog posts.  Simply choose sections of the article to expand upon.  If you have a WordPress platform, you'll be able to save your extra posts and schedule them into the future.  Now you have your original content, a slideshow, a video, a PDF presentation and blog posts.
  • Email Blast - After you've posted to your blog, send out an email to your list with an exerpt of your post along with a link back to the original post.  This keeps you in touch with your contacts as well as drives traffic to your site.  If you've got your contact lists set up in categories, sending an email blast to the appropriate group of people will be easy.  Now you have your original content, a slideshow, a video, a PDF presentation, blog posts and an email blast.
  • Social Media Content - You probably already have a Facebook business page as well as a Twitter, Pinterest and LinkedIn accounts.  Each time you write an article or post, let your social networks know.  Be sure to add the link back to the article.  This will provide great information to your followers as well as drive traffic back to your site.  Now you have your original content, a slideshow, a video, a PDF presentation, blog posts,an email blast and social media content.
It's not hard to see how re-purposing your content can save you time and get more exposure through being posted on numerous online platforms.  So, the next time you sit down to write an article or blog post, remember to write, rinse and repeat!    Pin ItFollow Me on Pinterest

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