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Learn great ways to save money and increase productivity.

Learn Great Ways to Save Money and Increase Productivity

Find New Ways to Get More Traffic to Your Website and Blog

Find New Ways to Get More Traffic to Your Website and Blog

Build Your Business Brilliantly!  See How to Put it All Together!

Build Your Business Brilliantly! See How to Put it All Together!

How to Get the Most Out of Your Content

Your website and blog certainly have articles and posts. It take a lot of time and energy to keep your content updated on a regular basis.  Here's some tips for getting  the most out your content:

Get Social

   

If you have a WordPress site, you already conveniently have a built-in blog.  There are tons of free social media share plugins available for WordPress users. These plugins allow you to share with Facebook, Google+, LinkedIn, Twitter,  Pinterest and more.  When you write a new blog post or add content to your site, click your "share" buttons to post to your social media sites.  Ask your followers to share it with their friends, too.  This will help generate more readers and increase traffic back to your sites.

   

When sharing your content across various social media sites, keep in mind that the snippet you use on Facebook and Google Plus may be too long for Twitter.  Since Twitter only accepts 140 characters per tweet including the URL, you can take one post and break it down into several different Tweets over a week or so.

   

HootSuite is an awesome social media hub for creating auto-posts to your Facebook, Twitter, LinkedIn and Google Plus sites.  I've created a free video tutorial called, "Understanding and Utlilizing the Power of HootSuite".  Please feel free to use the information contained in these videos to learn how to get more exposure for your content.

 

 

If you're using video and/or slideshows on your website and blog, be sure to add it to your You Tube channelYou can also utilize sites like Slideshare, Brainshark or Slideshark to promote your content.  To do this, take your content and create slides out of it using a program such as PowerPoint.  You can either copy and paste your content directly into the presentation or create bullet points and add nice graphics.  Many computer have programs already installed that will allow you add your voice to the presentations as well.  Bonus...PowerPoint presentations can also be saved as a PDF that you can share with your list.

   

Speaking of your list...every time you create post, create a snippet with a link back to your blog and email blast it to all or categorized contacts.  This will help drive traffic to your site as well as keep your face in front of past and prospective clients.

 

There are so many ways to get the most out of your content.  What do you do to take advantage of new content?

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How to Get the Most Out of Your Content

Your website and blog certainly have articles and posts. It take a lot of time and energy to keep your content updated on a regular basis.  Here's some tips for getting  the most out your content:

Get Social

   

If you have a WordPress site, you already conveniently have a built-in blog.  There are tons of free social media share plugins available for WordPress users. These plugins allow you to share with Facebook, Google+, LinkedIn, Twitter,  Pinterest and more.  When you write a new blog post or add content to your site, click your "share" buttons to post to your social media sites.  Ask your followers to share it with their friends, too.  This will help generate more readers and increase traffic back to your sites.

   

When sharing your content across various social media sites, keep in mind that the snippet you use on Facebook and Google Plus may be too long for Twitter.  Since Twitter only accepts 140 characters per tweet including the URL, you can take one post and break it down into several different Tweets over a week or so.

   

HootSuite is an awesome social media hub for creating auto-posts to your Facebook, Twitter, LinkedIn and Google Plus sites.  I've created a free video tutorial called, "Understanding and Utlilizing the Power of HootSuite".  Please feel free to use the information contained in these videos to learn how to get more exposure for your content.

 

 

If you're using video and/or slideshows on your website and blog, be sure to add it to your You Tube channelYou can also utilize sites like Slideshare, Brainshark or Slideshark to promote your content.  To do this, take your content and create slides out of it using a program such as PowerPoint.  You can either copy and paste your content directly into the presentation or create bullet points and add nice graphics.  Many computer have programs already installed that will allow you add your voice to the presentations as well.  Bonus...PowerPoint presentations can also be saved as a PDF that you can share with your list.

   

Speaking of your list...every time you create post, create a snippet with a link back to your blog and email blast it to all or categorized contacts.  This will help drive traffic to your site as well as keep your face in front of past and prospective clients.

 

There are so many ways to get the most out of your content.  What do you do to take advantage of new content?

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Clever Ways to Keep Your Video Marketing Efforts Fresh

As a business person, we constantly look for ways to keep our marketing efforts fresh and up-to-date.  Video marketing is one of the easiest ways to make an impact on your target market.  Here's a few clever ways to do just that:  
  • Ask - You'd be surprised how many of your clients are creating their own videos.  So, why not use that to your advantage?  Ask them to create a video review about their positive experience with you and your services.  Add these videos to your social media, website and other promotional campaigns.  Videos don't have to be elaborate to be good.

Here's a Great Example of a Raving Review Video

(Video posted with Realtor® consent)

  • Stay on Topic - Unless you're already a gift speaker, it would be a good idea to follow a detailed outline of the points you want to talk about.  Staying focused on the your topic keeps others interested and makes you look more polished and professional.
  • Say it Again, Sam - Think about the things your clients and potential clients ask over and over again.  Create a video that addresses those questions and add it to your website, social media and You Tube channel.  You could also create a Frequently Asked Questions video that asks and answers several questions in one video.
  • Just do it! - Every action starts with a thought.  So, now just get out there and do it.  It doesn't have to be perfect...it just needs to be done.  Perfection is a great ideal to strive for.  However, it's a paralyzing factor for you, you'll never get started.  The more you videos you create, the easier the process will become.
  • Catch their Attention - Be fun. Be friendly.  Be calm and confident.  You are the authority and the best person to talk about what you already know.  Let your knowledge and personality shine.  If you need a little inspiration for topics, try searching the You Tube with the You Tube Suggestion Tool - . Just type in your keyword and You Tube will bring up keyword-related videos.
  • You Can't Make all the People Happy all the Time - If you get an occasional negative comment regarding your video, consider it an opportunity to immediately respond and educate.  It just give you another topic to create an informational video.  By all means, don't let any negative comments dissuade you from making more videos.
Video marketing should be an important part of your marketing strategy.  Using these clever tips will help you keep fresh and relevant information in front of your target market market.

What topics do you use (or are considering using) in your video marketing plan?

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A Huge Opportunity to Promote Your Blog

A Huge Opportunity to Promote Your BlogDo you want some great ideas for promoting your blog's RSS feed?  In case you've missed other posts I've recently written on the subject, you can visit:

As mentioned in previous posts, one of the most overlooked opportunities to promote your blog is the RSS feed.  In order for readers to subscribe to your blog, they need to know how to do it.  Does your blog include an RSS feed link or icon?   If not,  make sure you add it to your site.  If you have a self-hosted WordPress blog site, you can get a free plugin called, "Subscribe - Connect - Follow", that also provides opportunities to add other social media sites.

Subscribe to my Blog Feed

 The above feed icons are located on the navigation bar and can also be added at the bottom of every blog post.  Just add a bit of linked text letting your readers know they can subscribe to your feed.  If you'd like to go "above and beyond", you can add a page to your site that explains what an RSS feed is, why they should subscribe and how they can use it.  You can then link that page to the bottom of your posts where your subscription text and share buttons are.

RSS directories offer a huge opportunity for blog exposure.  These directories automatically publish your blog posts using your RSS feed.  This gives your post a much greater audience potential.  This also means that links you've added in your posts become backlinks to your website, giving more opportunities for search engines to index and rank and your blog.


There are a ton of RSS directories out there.  Just Google search terms such as, "RSS Feed Directories" or "Publish RSS Feeds".  Use as many similar keywords as you can think of to find directories to add your feed to.  Start out searching for directories with appropriate topics in your niche.  Then look for a broader range of topics that are still related to your target market.

Adding your blog's RSS feed to online directories is one great idea for promoting your site.  It's basically a "set it and forget it" opportunity.  It may take some time and effort in the beginning; but, just like everything else, put it on your calendar to do it once a week.  You'll be amazed how much power your feed can have.

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Why a Newsletter is a Critical Component to Boosting Your Sales

Why You Need a NewsletterA newsletter is a critical component to boosting your sales for several reasons.

  • Cost - You can get low cost and no cost newsletters from several online sources that contain built-in content or you can build your own.
  • Up-to-Date Information - You keep your contacts updated about what's going on in your company and target market.

Here's four crucial things to consider when creating your newsletter:

  • Stay Focused on Your Readers - The contacts in your list are there because they have contacted you about your services at some point or have opted in via one of your online subscription forms.  To keep them interested and engaged in your newsletter, make sure that it contains information relative to your business.  For instance, as Realtors®, your newsletter should contain content that the average homeowner or home buyer would be interested in; market statistics, rent vs ownership, the value of using a real estate professional, new listings in their area, latest market statistics, etc.
  • Presentation Counts - Articles should be well written and content should be checked and double-checked for grammar and spelling.  Just like a holey t-shirt is never going to be classified as "business casual", a newsletter with misspelled words and improper grammar will never be considered professional.
  • Facts are Powerful - When writing an article, consider adding links to your fact's resource.  This can include trusted news outlets, online magazines, websites and your blog. This will add credibility to your newsletter and help your readers see that they can trust the information you've provided.  Bad and inacurate facts can result in many unsubscribes.
  • Not for Solitation Purposes - Be careful about using too much advertising on your newsletter.  A newsletter that is self-focused will be viewed as just another solicitation.  Consider any of the how-to webinars you've attended that turned out to be nothing more than a web-o-mercial.  I doubt you have attended any more webinars given by that particular company.  The best way to "sell" to your newsletter readers is by using a subtle approach.

Now that you know the critical things to consider when writing your newsletter, here's a few resources to help you easily get started.

Newsletters Article Information Resources

Newsletter Platforms

Happy Newslettering and Sales Increasing!

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What are Other Successful Realtors® Doing?

What do Successful Realtors do?As I was getting ready to write today's post, I got an email from a Realtor® who asked, "What are successful Realtors® doing?".  Great question!

Depending upon how long you've been a Realtor®, who your target market is and a few other factors, it's easy to get overwhelmed with finding the best Plan of Action to help you reach your business goals.  How many calls and emails have you received so far this month with promises of  the latest widget, gadget or secret that will propel you into Internet heaven and make everyone flock to you and your site?

The truth is, there are a lot of really good products and services available.  What we need first, though, is a plan that will address four of the cornerstones of getting people to notice and respond to you.

  • Lead Capture - We need to offer something interesting on our website, social media and other marketing materials.  Everyone offers a free market analysis. So, what can you offer that will stand out?  Make them want to leave their name, email address and phone number.  If you're not a writer, try checking sites like Realtor.com or Breakthrough Broker to see what products they have that you can use.
 
  • Less Talk – More Action – In other words, people don’t like to read anymore.  Sad fact but true.   They came to your site to see listings.  Then, if interest, they may want learn a little about your background to see if you have the credentials they feel best suit their needs.  They might utilize whatever interactive components you have and possibly read your blog.  Hopefully, they'll sign up for your listings alerts, newsletter or freebie.  Better yet, they'll contact you!
 
  • Drive Traffic – Search engine optimization and social media marketing are important but aren't the only ways to drive traffic.  Getting people to your site involves a combination of things:
    • Contact Management
    • Newsletters
    • Sending out blog blurbs to your list with links back to your post
    • Posting to social media sites
    • Online and offline advertising
    • Marketing
 
  • Mobile Responsive – Now that you have people going to your website, make sure they are able to view it.  Most people will be viewing your site via a handheld device.  So, take a look at how your site currently looks on your iPad or iPhone.   If it doesn’t show up in a mobile format, people will go away.  Mobile responsive is different than mobile-ready.  Mobile responsive sites will automatically format to a handheld device.  Mobile ready sites may just show up shrunken and impossible to read.

Successful Realtors are using a combination of all of the above and more.  It's all about getting people to you and then giving them what they're looking for.

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