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Write Real Estate Really Well

Writing copy to market your real estate business and your clients' listings isn't hard when you follow these simple steps.Today’s real estate professional needs to be many things: marketer, advertiser, salesman and, sometimes, therapist.  This is true for your real estate clients as well as your own business.  How many times have you seen beautiful photographs on the MLS accompanied by a less than impressive description?  You have but a few brief moments to capture a potential client’s attention.  Luckily, you don’t have to be Tennessee Williams or F. Scott Fitzgerald to make an impression.  You can write real estate really well by following a few simple steps.

  • Write what you know.  Many of the great authors of our time have done just that.  Focus on areas of real estate that you have the most knowledge in.  Foreclosures, short sales, home staging, the do’s and don’ts of buying/selling…whatever the case may be.  Give your reader insight into these different areas of real estate using personal experiences, anecdotes, etc.
  • Get educated. Read as much real estate-related material as you can and break it down into layman’s terms for the regular buyer or seller out there to understand.  What is typical terminology in the real estate world isn’t always what the regular American consumer knows.  If you can explain complicated real estate problems in terms everyone can understand, you will be able to relate to a broader audience while marketing yourself as an expert in your particular field.
  • Check and re-check your work BEFORE you publish it.  Whether you are writing copy for your real estate website, a description for your client’s listing or posting something to your blog, make sure to proofread it.  Poor spelling and bad grammar aren’t the only things that can make you look less than professional.  Double check your facts.  Review any references you have made to outside sources.  If possible, have someone else read the information before you post it to see that it all sounds cohesive.

Marketing yourself and your clients doesn’t have to be an uphill climb.  Writing real estate really well isn’t as difficult as you may think.  Just find where you are comfortable as a writer and play to your strengths.  Of course, if you ever need help,  Second Self Virtual Assistance are always just a phone call or an email away.

Pamela Cendejas, Real Estate Virtual Assistant – Second Self Virtual Assistance: When There Isn’t Enough of You to Go Around!

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