The key to search engine optimization is creating fresh content on a regular basis.  The more relavent content you create, the more food the search engine spiders have to crawl.  This helps give your real estate business a boost in the rankings as well as makes you seen as an expert in your field by your peers, potential clients and search engines.  With a free account on Paper.li, you can literally create your own online real estate newsletter in a few simple clicks using Twitter, Facebook and your blog feed.  How crazy is that?!

All you have to do to get started is visit the Paper.li website, create a free account, create an attention-grabbing title (be as creative as you can but not too wordy), add a few links and content is automatically streamed from your sources into an interesting newsletter format that can be shared to your friends, family, colleagues and potential clients every single day.  You can stream content from your Twitter account, Twitter accounts of people you find interesting or a specific Twitter list you have, specify hash tags you want info pulled from, search out keywords on Twitter and Facebook and, finally, add RSS feeds from your website or blog.  You are allowed a combination of up to 10 of these sources to create your own newsletter.  You can also set your newsletter up to automatically tweet a link every time new updates are added (up to once a day).

You have full editorial control.  When you find new and interesting people, websites, information, etc. that you want to share in your newsletter, simply go into your paper’s content settings and change/update wherever needed.  Use your own photos for a custom appearance.  Manage your subscriptions.  It’s all pretty simple and simply amazing.

Harness social media in an online newsletter without having to do all the legwork yourself.  Work smarter, not harder, to achieve the real estate success you deserve.  If you have any questions, you can always contact me.  Social media really is a great way to create new real estate business if you use it wisely.

Pamela Cendejas, Real Estate Virtual Assistant – Second Self Virtual Assistance: When There Isn’t Enough of You to Go Around!