Never Worry About Broken Links Again!
Published May 17, 2012 | 
Search engines hate broken links. Your real estate website or blog will be dinged if search engine spiders come across a broken outgoing link while crawling your site. Maintaining the integrity of all links associated with your site can mean the difference between ranking high with search engines or plummeting to the murky waters at the lower rungs of the ladder. Not to fear, though. Never worry about broken links on your WordPress site again!
I’ve been a strong advocate for real estate professionals utilizing WordPress sites for their businesses for quite some time now. One reason is because you get access to some great plug-ins to really make your site rock. The Broken Link Checker plug-in is easy to install, simple to use and does exactly what it says…checks for broken outgoing links on your site. The Broken Link Checker will automatically monitor all of the pages on your site, including posts, comments and your blog roll to make sure all links used work properly. When a broken link is detected, you will receive an alert on your WordPress site’s dashboard, in the plug-in widget itself and via email. The checker even notates when photos go missing from any page or post on your site (another big “no-no” with search engines).
The Broken Link Checker gives you the option to make broken links appear differently in posts as well as stopping search engines from following any broken links found on your site. You can edit broken links from the plug-in page itself rather than having to go directly to each individual page or post where a broken link is found to manually fix each one. Configure it to fit your preferences and needs.
You don’t have to worry about broken links on your WordPress site ever again. With the Broken Link Checker plug-in on your side, your real estate website will continue to climb to the top of the search engine rankings. This is another great tool for every real estate professional to have in their arsenal. When you need help getting your site to the top, please contact Second Self Virtual Assistance. We are that second “you” everyone needs when life gets too busy.
Harness Social Media in an Online Newsletter
Published October 27, 2011 | I’ve said this before and I’ll say it again. Social media can be a great tool in a real estate professional’s arsenal. When used correctly, Facebook is more than a way to catch up with old friends or stay in touch with distant relatives (which is nice) and Twitter has become so mainstream that it has been the “go-to” source for late-breaking news at legitimate news outlets. How would you like to harness social media in an online newsletter quickly and easily? Paper.li is just the site for you!
The key to search engine optimization is creating fresh content on a regular basis. The more relavent content you create, the more food the search engine spiders have to crawl. This helps give your real estate business a boost in the rankings as well as makes you seen as an expert in your field by your peers, potential clients and search engines. With a free account on Paper.li, you can literally create your own online real estate newsletter in a few simple clicks using Twitter, Facebook and your blog feed. How crazy is that?!
All you have to do to get started is visit the Paper.li website, create a free account, create an attention-grabbing title (be as creative as you can but not too wordy), add a few links and content is automatically streamed from your sources into an interesting newsletter format that can be shared to your friends, family, colleagues and potential clients every single day. You can stream content from your Twitter account, Twitter accounts of people you find interesting or a specific Twitter list you have, specify hash tags you want info pulled from, search out keywords on Twitter and Facebook and, finally, add RSS feeds from your website or blog. You are allowed a combination of up to 10 of these sources to create your own newsletter. You can also set your newsletter up to automatically tweet a link every time new updates are added (up to once a day).
You have full editorial control. When you find new and interesting people, websites, information, etc. that you want to share in your newsletter, simply go into your paper’s content settings and change/update wherever needed. Use your own photos for a custom appearance. Manage your subscriptions. It’s all pretty simple and simply amazing.
Harness social media in an online newsletter without having to do all the legwork yourself. Work smarter, not harder, to achieve the real estate success you deserve. If you have any questions, you can always contact me. Social media really is a great way to create new real estate business if you use it wisely.
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